David G. Johnson

On the heels of last year's 25th Anniversary, Good News Pest Solutions in Sarasota does not disappoint!

This year, in advance of their 26th, they've launched an aggressive Pest Control for Life giveaway, which will undoubtedly create a good bit of buzz and generate visibility and further goodwill for their brand. Situated near Sarasota, Florida, the company services a 50-mile radius covering the cities of Sarasota, Bradenton, Venice, and the surrounding communities.

To enter, homeowners must post to the company's Facebook page. A simple "selfie" gains them one entry. A video, on the other hand, gives them 3 entries at one shot. The kicker is: the video must contain the homeowner saying, "I wanna go green with Good News for life!"

It's a great campaign that reinforces the company's "green" brand, and the St. Patrick's Day launch was another fantastic tie-in. A special St. Patrick's Day version of the video went live today and is already generating a good number of views and high engagement levels.

All in all, there's a lot to love about this campaign. What could your business do to help generate buzz like this?