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Algorithmic feeds drive revenue #Twitter

1 min read

Buzzfeed is reporting that Twitter is planning to launch an algorithmic feed -- as soon as next week.

It is unclear whether Twitter will force users to use the algorithmic feed, or it will merely be an option.

My prediction: whether they phase it in or just force it on everyone, the algorithmic feed will become the default.

Why? 

Because as Facebook's record profits last quarter have proven, algorithmic feeds drive revenue. Brands and small businesses alike will spend money to get their content in front of users when the distribution is no longer free.

Unfortunately for Twitter, they aren't Facebook. So if it's true that they're bowing to pressure from Wall Street to "grow, grow, grow," and this move is a "me too" effort to drive ad sales the way Facebook did, then they may be in for a rude awakening.