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How to prank someone with Facebook ads. Great lesson in targeted #marketing!

1 min read

Imagine logging in to Facebook and seeing an ad about a bizarre problem you face based on your rare hobby and an issue that almost no one could even know about.

That's what happened to Brian Swichkow's roommate, who happened to be a sword swallower, but who also had trouble swallowing pills.

The writeup in Adweek details how Swichkow executed a Facebook ad campaign with only one possible Custom Audience member, bypassing some of the systems restrictions designed to safeguard users' privacy. It's a brilliant prank, but also a fun lesson in super-fine targeting of your marketing!